The pharmaceutical industry implores businesses to get custom packaging fit for varied purposes. It is to generate brand differentiation; a compulsory component to successfully rise above the rivals.
Well-designed medicine boxes offer brand exposure, product protection, and efficient resource allocation. So many retailing outlets have made choices difficult for customers. They depend on the outer packaging to decide which pharmaceutical brand to opt for. These boxes present a unique opportunity for building brand awareness in the age of social media.
Having said that, certain design mistakes are common for medicine boxes. These errors can lead to poor brand reputation, damaged products, consumer frustration, and other issues. It comes in handy to understand the difference between good & bad packaging and learning strategies to fix frequent mistakes. Once you’ve eradicated box design mistakes, your custom medicine boxes will reap better results.
Why do top-notch box designs matter?
When box designs go wrong, they can result in bigger problems than you might imagine. Because the packaging is what customers interact with first, it is vital that the boxes present the best possible brand identity.
Inadequate designs can make customers forget your brand image easily, which is not favorable for sales revenues. Certain packaging issues can put off customers and discourage them from even picking the brand again!
Contrary to this, a well-planned and thoughtful custom medicine box design can build a positive hype around the brand. It also catalysts brand awareness, attaches an engaging brand perception, and saves costs. Creating the best possible medicine packaging will elevate your brand charisma in a multitude of ways.
What are the possible errors to avoid?
So, what exactly can cause a dip in box design? You will be amazed that how little key improvements make a huge difference to customers’ perception of the brand. You must be aware of them to save yourself from the many potential losses.
Here are the 4 most common box design mistakes that you can do without along with a remedy to fix them.
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Unprofessionalism
The first thing to know is that you will have to invest considerable time and thought into designing medicine boxes. They mustn’t seem designed by school kids! The whole box appeal must be professional, upbeat, and classy.
You should also focus on organizing the box designs well. Scattered patterns don’t make much sense. Many times brands design their pharmaceutical boxes just for the sake of it. It results in buyers getting confused. Random styling doesn’t make the boxes worth remembering. Something distinct must catch the customers’ eyes to be retained by them for a long time.
How to look more professional?
The ultimate rule is to keep it simple yet out-of-the-box. The focus should be on effective communication. Your company name, product details, user manual, and pictures can be useful.
Make sure the custom packaging designs get the message across without being too confusing. Too much going on can be as ineffective as no design at all.
- Lack of customer convenience
We know that brands try to outdo each other by offering unusual unboxing experiences. But often brands get carried away to creating boxes that are hard to open.
This risks the medicines getting damaged when customers impatiently try to tear open the boxes. This also shuns the chances of buyers keeping the branded boxes with them. And invariable assign negative feelings to the pharmaceutical company.
What can be done?
Think about how customers can access your medical supplies. Ideally, it shouldn’t involve too many steps. The boxes can be sealed firmly but be accessible at the same time. You can print relevant instructions on the opening tab to make this process fun and simple.
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Inappropriate product protection
This happens more often than others; the customers open the boxes to find the medicines broken or mutated. Nothing puts the brand in a worse situation than damaged deliveries. It bars customers to buy from the brand ever again.
Additionally, you may lose money on providing refunds or replacements. The basic problem is often weak box materials, excess space, or a lack of protective cushioning.
How to make the boxes stronger?
Branded Box manufacturers are constantly hired to provide professional box cuts and durable materials. Additionally, you can take numerous steps to improve the medicine boxes’ efficiency:
- Choose the right box size. You can customize the box dimensions to achieve better box support.
- Pick sustainable box materials. Corrugated and cardboard paper stock are customer favorites and provide required security too.
- In the case of fragile primary medicine packaging, you can add in custom trays for better protection.
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A lot of wasted box area
How does this negatively affect medicine packaging? Loose boxes allow the medicines to shake inside, causing damages. These don’t present a sleek brand image. Bigger medicine boxes cost more and take up increased cargo space.
Brands sometimes opt for standard boxes to save packaging expenses but often these backfire by damaging contents and fueling refund costs.
How can the space be used effectively?
One major action that brands can take to curb wasting box space is to customize the medicine boxes. Adequate fitting provides security as well as minimizes replacement costs.
If you sell medical supplies in varied sizes, order small size boxes for smaller items to make shipping easy and affordable. A wide range of box shapes is attainable that cleverly saves box spaces and makes the products look better too. Picking the right box sizes can also:
- Show attention to detail
- Enhance medicine protection
- Exhibit responsibility towards environment conservation.
Brands over-indulge while styling the medicine boxes. It results in the boxes confusing buyers and not fairly representing the brand.
All the time and effort put into box designing can go waste if the end product is not aligned with the branding objectives.
Special care must be taken to fulfill every marketing goal using custom packaging.
Conclusion
Effectively designed medicine boxes can achieve a lot for your brand. Colors, graphics, content, and styling convey a convincing brand story.