In today’s world, brand recognition can only make or break your business. One of the most reliable paths to success is through PPC advertising. Pay per click(PPC advertising) is a digital marketing strategy that helps to put your brand in front of targeted audiences, and if it is done correctly then it can increase your brand awareness by 80% and also lead to an increase in traffic, leads and sales.
Now let us check what are the characteristics of a great paid ad agency in Kolkata.
Characteristics of a Great PPC agency
What makes a PPC agency great? Now, these are the major characteristics that you should look for.
a)Data-Driven
A good PPC agency is data-driven and they care about the return on your ad spend. The agency must observe all of your campaign data mindedly and make smart decisions for making your campaigns better. Here are the major performance indicators that they should share during a project’s monthly reporting.
- Clicks
- Cost per click
- Cost per conversion
- Cost per thousand impressions
- Quality Score
- Click-through rate
- Conversion rate
- Average Position
b)Take ownership of your objectives
People choose a PPC agency because they believe that they will achieve their objectives at a reasonable price with the best service. Why will you pay an agency if they cannot help you achieve your goals?
Therefore, the right paid ad agency in Kolkata will understand and take ownership of its client’s objectives. They will not hide behind excuses.
c)Communication
In terms of data, nothing is more important than being able to provide a report that a client can understand. It is important that the agency that you are planning to hire values easy-to-understand reporting and also sets up a time for communicating with you on progress.
There is nothing more depressing than investing money in marketing and not understanding how it is affecting your business.
d)Up to date
Google ads and other PPC platforms are constantly evolving, from bidding strategy to algorithms for determining optimized landing pages. So hiring a PPC agency that is knowledgeable and up to date with the changes and knows how to change a strategy to meet them is the key to ongoing results.
Choosing the right PPC agency for the growth of your business
There is considerable competition in the market, so you need to carefully consider each of your options. Before evaluating agencies to select the right one, ask yourself:
- What is your budget?
- How much do you want to invest?
- What results do you wish to achieve?
When you have answers to these questions, then you can proceed with:
1)Inquire and meet the work team
Even the top paid ad agency in Kolkata would be of no help if they don’t take the entire responsibility of your campaign and maintain it properly. That is why it is vital to properly analyze the work team that makes it up. Whether in person or virtually, it is very important to have a face-to-face meeting to determine if the chosen team matches your expectations or not.
It is about knowing who is behind the business, so you can know who is going to run your campaign. Furthermore, this will help you to know the experience of the team that you are going to work with. They must be experts in your sector.
2)Examine their specialization
For your PPC campaign to be truly effective, you need to study the sector in which the agency specializes. Keep in mind that campaigning for an online business is not the same for a local business.
Therefore you must examine whether the agency that you are planning to hire has experience in your field or not. Best are those agencies for you that manage PPC campaigns for businesses similar to yours.
3)Make sure to have a check on their clients
Another aspect that you should never ignore is the clients with whom the PPC agency that you are planning to hire works or has worked. You need to assess whether they handle campaigns for small or large businesses.
If the agency has worked with large enterprises, it gives them a good reputation but the costs are much higher. The previous point may also help you here, as you need to check if the clients are from your industry or a similar industry.
4)Go through their case studies
Many PPC agencies have particular sections on their website showing their successes, where they highlight the strategies they have carried out with each of their clients and the results obtained.
With the case studies, you can have a transparent view of what you can achieve if you hire the agency. This will provide you with more information to finalize the decision about hiring their service.
5)Check reviews of the agency on different platforms
If you want to be sure that you are making the right decision, you should seek advice from other customers. In this case, the testimonials are vital to consider. However, you should know where to look for them because the agency will not place reviews on their website that could harm them. In this case, go for a Google search and check the client’s reviews about the agency. These opinions are more essential than those that they have given on their website. But while checking testimonials, be careful whether it is a false one or a genuine one. The best thing to do is check multiple reviews and form your point of view.
6)Ask the cost of the service
When you are searching for a Google ads agency in Kolkata, one of the major things to consider is the cost of the service. It is important to know what are the management fees, monthly payments, and minimum amount to invest.
This is not a big deal for prestigious brands, but for small businesses that run on a budget, it is a major issue. Also keep in mind that the best price is not always a guarantee of success.
Conclusion,
Finally we can say that, before settling with a PPC agency, take their offers and evaluate several of them. Atlaest cover three agencies to make the final decision.