Whether you choose to title case or sentence case your titles is an important decision. While headlines in title case are easier to read, readers of lower-case headlines may not prefer them as much. Therefore, you should determine the style that will be most appealing to your audience and stick to it. However, if you want to attract a younger audience, you should use sentence case.
When choosing between sentence and title case, remember your target audience. If you are targeting a more seasoned audience, use the former. Read Other Useful Content: Keyword Prominence
If you’re aiming for a younger crowd, consider using the latter. If you’re writing for a primarily US-based audience, you should use title case. On the other hand, if you’re trying to reach a wider international audience, you should use sentence case.
In general, it is best to stick to sentence case, unless your audience specifically requests it. While it is more common in the US, you should take into consideration other factors, especially if your title tags are written in different languages.
You should also remember that Germans capitalize nouns, so using title case might confuse German readers. If your target audience is international, it might be better to use sentence case. If you have a US-only audience, you should choose a title case that caters to more users. The internet is a casual place and people are often quick to scan text. They don’t have the time to spend optimizing their messages.
What meta tags mean for SEO
Site users cannot always see meta tags and heading tags. But these invisible pieces of code have a huge effect on the way a page looks, on whether users choose to visit a page, and, crucially, on how a page performs in search engines.
Anyone serious about SEO needs a good grasp of what they do, and how to best harness them to improve page rankings. SEO agencies can do this with the help of analytical software and skilled writers. The key to using these tags effectively is to keep in mind the way they impact an optimised web page’s two audiences: the user and the search engine.
Meta tags
Meta tags are contained in the header of a web page’s source code, so they are not visible to site users. (Unless, of course, the users decide to view the source code.) As Moz explain in their meta tag overview, there are at least 20 different kinds of meta tags.
Some of them are crucial to any good SEO campaign, but not all of them are worth your time. The most well-known of meta tags are keyword tags, meta descriptions, meta content type tags and title tags.
In the mid-2000s, keyword tags were seen as very important, and some developers would simply stuff their code with keyword tags relevant to their industry. As a result, Google and other search engines began to ignore keyword tags altogether, and give penalties to those who continued to overuse them. They now have no effect at all on SEO rankings. Read Other Useful Content: Keyword Stemming
Other meta tags like author, generator, cache control, and refresh will have equally little impact on your site’s performance for visitors or search engines alike, any good SEO agency will safely ignore them and move on to the important ones: meta content type, meta description, and title tag.
Meta description
A meta description is a short paragraph of information, normally about 160 characters, that describes the contents of a web page. A page’s position in search engine results is not affected by its meta description, but that doesn’t mean it is not important to SEO. Google is constantly experimenting, and the length and importance of a meta description has changed over time.
Google sometimes displays meta descriptions as the snippets underneath the page title and url in search results, but this is not always the case.
While some prefer using sentence case, you should consider your audience before choosing which style to use. If you’re writing for a global audience, you should definitely use sentence case. The reason is simple: more people read titles in sentence case than in title case.
You need to cater to more diverse audiences by using sentence case for your title tags. You can even change the way you write your content to make your content more appealing.
There are some other considerations when deciding whether to use sentence case or title case your headlines. It is very important to identify your target audience. If you’re writing for a global audience, you need to consider their age. If they are not old enough to read your content, you can use Sentence Case. If your audience is in their 60s, you can choose title case.
The answer to this question depends on your target audience. If your audience is predominantly older, you should use the sentence case. If your audience is young, you should use the sentence case. Similarly, if you’re targeting a younger audience, you should use sentence case. Read More: Top SEO Goals To Grow Your Business
If your target audience is young, you should try to use the title case. If you’re targeting a younger audience, choose the sentence case.