Introduction
Before starting let us know what are custom boxes?
Well, customized boxes are those boxes that are manufactured or made on demand for a particular brand or business.
They have a lot of benefits in comparison to pre-made boxes or boxes taken from a stockiest.
First of all, you can have them manufactured in any size and shape.
Secondly, you can have any style or shape for your box
that fits best for it according to your product and brand needs.
And lastly, you can also add many additional features that are not present normally.
For example, you can have a PVC-coated window on top of the box
that helps to show the product that lies inside the box.
These are some of the basic benefits of having a customized box.
Now, we know what customized boxes are.
Let’s dive deep and see why customized boxes are important you’re your products.
- Protect Your Products
People mostly ask why we should use custom boxes for the protection of our items?
And a simple answer to the question is that there are a lot of items
being sold in the market and many of them require protection.
If we talk about glass-made items they need to have a strong and durable packing,
so even if accidentally the item fells or has a jerk it receives less damage and,
in most cases, will be safe as well.
And another example can be taken from different oils or items having chemicals
that need to be protected from sunlight.
Many products having chemicals even in the case of medicines,
that need to stay away from sunlight, are packed inside a custom packaging box.
protection is one of the main reasons brand choose custom boxes.
There are a lot of strong materials available to make.
Custom box to provide protection
The box can be made from corrugated, Kraft, rigid or cardboard material.
All of these materials are strong and provide protection.
Plus, these materials are Eco-friendly as well.
- Provide Product-Related Information in A Presentable Way
Another reason for using custom boxes is to present the brand and product.
Now, how this happens?
Custom boxes have a lot of designs and printed elements on them.
Whenever you go to buy a product, have you ever seen the box is colored with
designs and even some printed elements on it.
Well, that my friend is part of the presentation.
There are a lot of printed elements on the box.
Either they show the brand name, product name, expiry date, etc.
We have to make these printed elements more visible to make the customer see what is written.
For that you can use different finishing styles like you can use gloss to make the
printed elements shining, you can use matte touching to give it a simple touch as well.
Let’s have an example of a candy box.
There is a specific candy brand name, flavor, a small description, and the expiration date mentioned on the box.
That is the presentation of the box.
This would allow the customer to know about the manufacturing company, and even the ingredients.
So, these boxes help a lot in providing information and provide product and brand presentation.
- Improve Customer Retention
After providing all the information to the customer about the product
and the brand, the customer buys the item and uses it.
Again, we use the above-mentioned medicine example.
The customer feels a positive response after using a specific brand’s medicine.
Now, this would make him a loyal customer.
Now a question arises that the customer used the medicine and got the benefit medicine.
How did the customized box play role in all of that?
This is a clever trick used by marketers.
The first impression is the last impression.
Initially, when the customer bought the medicine,
he or she got in interaction with the medicine box first.
After reading the required information from the box he or she bought the medicine.
This reading was made easy for the customer by using different printing options i.e., either digital or offset printing.
So, this indirectly helps in creating customer loyalty and retention of the brand.
- Creating Brand Image
When a customer goes shopping and selects a specific item and decides to buy it.
The shopkeeper either wraps the product or places it inside its specific box.
That specific box is actually a customized box specific to the product and the brand.
You can use different designs for your packaging making it brand and product unique.
Let’s have an example. Say that you went to buy a cake from a bakery.
You went inside and selected one cake and asked the salesman to pack it for you.
He would take the cake and place it inside that bakery’s specific box that has the best size for that cake.
He would place the cake inside that specific box and would give it to you.
Now, if you are buying the cake for yourself or even if you’re buying it as a gift
for someone else, this will create a positive gesture for you.
You or the person to who you give this cake will see the brand name before opening the cake packaging box.
As it will be mentioned on the box making it really easy for the customer to see their bakery name and remember it.
This would in return create a brand image.
- A Great Marketing Tool
When it comes to marketing a product.
Customized boxes can be used as a very useful tool
About 60% of the people who come to your store to buy a specific product prefer
to have customized packaging from a specific brand.
Why not use their preference as a way to promote your brand?
When people come to buy your brands item and you provide them
the item packed inside your brands custom packaging,
add your brand name in a prominent way that makes it way in the mind of the
customer and also add your contact information,
so if in future the customer wants to contact your even if the customer refers your
brand and product to someone else,
they could share the contact details that would help out.
Having a marketing tagline would further do the trick.
Many times, we remember a brand due to its slogan or taglines,
so use that additional power to improve marketing.
You can offer different styles that could make the packaging even more intriguing
like using a box having either reverse or straight tuck ends.
You can also opt to make a box have auto lock and in case of small products like
candies you can use dispenser boxes or even display boxes.
For example, you are in a bakery business and selling cakes, muffins, etc.
You can have gable or pillow boxes for muffins and small confectioneries and for cakes you can have gable shape boxes.
Depending on the item you can choose many shapes of boxes for your brand and even select different styles.
Conclusion
In this modern era when people are selling and purchasing products online,
it becomes really important to use customized packaging for your brand products
not only as a part of the packaging and to cope with modern times but also to
promote your brand and product so that your business gets a boost.