Businesses today have amazing options to go for in marketing. Honestly, messaging is still unbeatable because of it’s amazing reach that too within seconds, simplicity, efficiency, personalization and being the direct channel of communication.
Messages herein are available in different versions like text, graphics, audio, video etc. Choosing the right option is another struggle businesses might have. And it should be too, as this choice will also affect your lead generation, revenue, costing and ROI in every way.
What is a Multimedia messaging service ?
MMS is a way to communicate by not only text but also attaching GIFs and pictures in order to make it stand out and more Personalised than SMS.
Differentiate between MMS and SMS
- Bulk SMS are short and text only whereas MMS are long and a combination of text with pictures.
- With MMS there comes a creative approach to deliver your message while customizing it which is not practical in SMS as they are a game of words only.
- MMS provides you with an option to add a subject line unlike SMS to let your customers know what your message is all about.
- As per study, MMS have higher engagement and shareability than that of SMS increasing its opening rate and click through engagement.
- For a cost effective method SMS is still on the top and MMS is a little hiked therein.
MMS messaging leverage over SMS
MMS is not a replacement of SMS but an add on in your marketing mix which will provide you additional benefits than a SMS
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Market campaigns or offers
Rich media campaign is a better way to lure your clients than basic texts. Offers and campaigns done right with top notch pictorial representation is an amazing way to generate leads, attract customers to interact with them and get awarded with hiked revenues. With MMS growing your business potentially is an easy job to do.
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Event invitations
MMS is an amazing way to invite your audience with luring gifs and videos all over in Australia. Creating such invitations which are appealing and people desire to get engaged with. Build your brand with such factors i.e., logos, pictures and other great stuff which might not be compulsory but shows huge variations in results of advertising and brand building.
Reasons to opt MMS messaging in your marketing strategy
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Customers are more influenced with pictorial stuff
Every human has more space in mind for pictures than for text. Reading may be avoided but pictures tend to retain the message well in mind. Basically, just like a movie when you see it you can retain it well but when you read it – firstly, reading is quite hard to finish and secondly, it doesn’t need to come up again and again in order to keep that in your mind and thoughts. So, pictures and gifs work like magic especially to those who are loaded with work and do not have time to spend on messages. Amazing it is to make your customer search for you whenever something is needed. Isn’t it?
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Grab attention with subject line
With MMS you get an opportunity to use a tagline (subject line) which is a feature just like email and draws the attention of customers. Rather than reading the whole text if one line gives you the crux, that’s outstanding. Less words and more impact is what you need for your business to grow. MMS messaging makes it helpful to get your line of customers with one line. So, show off yourself when you have all the attention streamlined. Subject line works more efficiently and is easy to go with your expert one liner.
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More words means more space to flaunt your business
MMS has more words in it to write whatever you want. Go as long as you want to flaunt what your business got. Keep it simple or complex with no word limit or higher word limit, enjoy and do it your way that means amazingly. Don’t bind yourself when you have to express your business, just let your words flow and grow as much as you think you can. Add pictures, gifs, videos along with text and make MMS work for you quite perfectly.
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MMS has leverage over all medium of advertisement
MMS has more word limit over SMS, that is you can write whatever you want and how long your brand needs it to establish well. Another benefit of MMS messaging goes with it is that there is no smartphone required so it is easily receivable. Hence, leverage over social media. Third count in the list is MMS doesn’t go into spam and cannot be just avoided. Also, pay for the delivered one that is its leverage over email. Anything left to claim MMS as the best method to advertise. Also, MMS with more benefits cost less than many other mediums. There is no need for commitments and monthly contracts either.
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Social media data in text message with MMS
MMS allows you to add up other things with Rich text and go practically beyond any constraint. Just like social media stuff right there in your inbox without any smartphone. Incredible, right ? So get indulge in something no one can resist. MMS is less time consuming than social media along with its cost effectiveness as well. Furthermore, MMS messaging has more interactiveness than that of social media as it provides two way conversations, higher opening and click through rates, increased possibility to respond.
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Prefered medium of marketing
MMS messaging is a kind of text message which is way more affordable than anything else. Also, have a higher rate of interaction and multiple benefits with which you can deliver offers and discounts in one go. Click and. Collect facility is available therein too. With MMS messaging you can hike up your reach throughout Australia and tell your story in the most innovative way. It provides you with an amazing response rate without any character limit so go with the glow and create stuff which can make wonders happen.
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Hiked up response rate
MMS messaging even has leverage over SMS in terms of opening rate, click through and response rate. MMS offers you amazing ways to interact with your customers.
Start right away any test it all yourself. With reliable service providers get involved and your customers get involved with you as well.
Happy MMS messaging!