1. Last-minute holiday offers on Coast to Coast(promotion strategy)
On December 24 and 25, California-based Coast to Coast offered “buy one get one for a dollar” or 33% off an ounce on a few select concentrates and tinctures to provide customers a choice for last-minute holiday shopping. This strategy aids in attracting the last-minute purchasing throng.( promotion strategy)
Additionally, 3C gave back in December. A discount was given to every customer who brought a toy for their toy drive.
A clever method to approach the holidays and appeal to all types of buyers is to combine a month-long promotion with a two-day deal.
2. Ethos: Taking care of those in need(promotion strategy)
With sites in Pennsylvania, Massachusetts, and Maryland, Ethos is so committed to helping others that they have a separate division of the company called Ethos Cares that offers initiatives to benefit the neighborhood on a regular basis.
By raising money for regional nonprofit groups that assist families during the Christmas season, Ethos aided those in need in December.
This is a fantastic idea because it goes beyond a seasonal promotion. A company-wide priority, they provide and assist their communities every day of the year.
3. Tommy Chong meet and greet with March and Ash(promotion strategy)
To celebrate the holidays, Tommy Chong met up with March and Ash. This kind of event will get you recognized because he is a cannabis legend, and you might even get mentioned in local news sources or event calendars.
Tickets were necessary for the meet-and-greet, which is also a terrific method to collect client information (with their consent of course).
4. A-Z Dispensary: 160 top shelf ounces for $160.(promotion strategy)
A-Z Dispensary in Oklahoma’s $160 OTD top-shelf ounces were a holiday customer favorite. Regular customers appreciate discounts on major purchases since it enables them to stock up before the hectic holiday season begins.
To entice clients who prefer non-flower products, they also gave discounts on zen cannabis chocolate bars, carts, and extracts.
5. MariMint – Fantastic giftware
This Montana shop, which is pronounced “merry mint,” has the ideal cannabis presents. And their stuff is ideal for gift-giving throughout the holidays!
Offering variety is crucial when carrying goods for gift-giving, including designer clothing of the highest caliber as well as accessories and cannabis-related items like bongs and rolling papers.
6. Pure Oasis — Personalized gift bags for the holidays
Boston’s first recreational dispensary, Pure Oasis, conducted a promotion in December with individualized holiday gift bags that could be filled with any cannabis goods!
Customers enjoy good bargains, but they also appreciate well-chosen merchandise, particularly during the holiday season. When you add lovely packaging, you’ve got a deal!
The fire station is collecting non-perishable goods for neighborhood charities.
Through the TV6 Canathon, the Fire Station in Michigan helped raise over 1,000 pounds of non-perishables for the area’s food pantries in December.
Customers received a $5 discount once day for the whole month of November if they donated a non-perishable item to the charity.
To allow their staff members to spend time with their family on Christmas Day, they also closed.
7. Delivering holiday vaporizers is a hidden treasure.
In California, Hidden Treasure Delivery provides delivery services in the Sacramento region. In December, they offered excellent discounts on STIIZY goods, and delivery is always free (with a $35 minimum purchase).
Deals on particular products are typical, but in this case, the example demonstrates discounts on particular brands you carry. Think about collaborating with brands for unique promotions (and even in-store events).
8. Daze of Cannabis by Silver Sage Wellness
Silver Sage Wellness in Las Vegas started offering specials, giveaways, and special appearances on December 12 from vendor partners like Dixie, Evergreen Organix, Deep Roots, Binske, and more.
Customers may purchase any Dixie bath soak and chocolate bar and receive 25% off both on the first day of discounts.
Deals on Evergreen Organix’s handcrafted delicacies were available on day two. You could purchase any 100mg baked product and receive a 20mg treat for for $.01.
On Christmas Eve, shoppers who purchase over $100 receive 20% off everything in the store. Spend over $200 and receive 25% off everything.
The distinctiveness and specificity of the promos, which change from day to day, are what make this promotion exciting. A page on their website devoted to the 13 days offer allowed buyers to see which daily deal best suited their needs, which was another innovative strategy.
9. World of Reef is open as usual on holidays.
Maintaining regular store hours throughout December is one way to guarantee that clients receive their festive cannabis. In Arizona and Nevada, World of Reef achieved precisely that.
Let’s face it, keeping track of holiday hours, offers, closures, etc. may occasionally be extremely perplexing for both customers and workers. Maintaining the status quo in your community is an odd but effective method to support it.
10. Gingerbread cannabis houses for the holidays from Revolutionary Clinics
Massachusetts-based Revolutionary Clinics offered a range of cannabis-themed holiday goods for purchase. Gingerbread cookies and peppermint bark bars were among them.
Stocking seasonal goods is one way to do this. Bringing in fresh and intriguing things is vital to keep clients and draw in new customers. Customers were obviously drawn to the gingerbread cookies and peppermint bark, and the fact that they were only available for a short period of time could trigger a scarcity mindset, similar to what we find in traditional retail.
11. Harvest — Holiday contest
Harvest held a holiday sweepstakes for customers in Arizona, Maryland, and California in December.
Customers had to locate the retail employee at the top of the spiral staircase during their dispensary tour, click the offered link, and complete their entry.
Winners of the grand prize also received their choice of a Harvest Labor Day sticker, a Field & Co. Wool Harvest cooler, a Modern Flower flat-billed cap, a Modern Flower light-up rolling tray, or a Modern Flower lanyard.
Customers can be activated and engaged by using this type of strategy, whether it is used online or in-person. People are frequently prompted to follow your account, leave a remark on a post, and/or share your post if it’s an online contest. The objectives are the same: to present you to new potential clients and to compel your current clients to take some form of action to demonstrate their interest in you.
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