Amazon SES IP – You Will Like The IP Differences
Amazon SES IP – Amazon SES Shared Vs. Dedicated IP? Which is better for you?
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Amazon Simple Email Service
When you use Amazon SES as a simple mail service or any other SMTP mailing service, you can choose between a shared IP address or a dedicated IP address. So what is the difference and which is better for you? This is what we are going to discuss in this post. So stay tuned and share with your web developer friends and colleagues. Don’t forget to share on all your social platforms as well.
Amazon SES IP
Amazon SES IP – Shared IP vs. dedicated IP address. When you go to Amazon SES and create an account, you want to start sending emails. You can add something called dedicated IP, which is an IP you will use only.
When we talk about IP addresses, by default, you will be using a shared IP that many people will be using to send emails with you. So is it good or bad to use a shared IP? Let’s discuss together to understand the idea.
Comparison Between AWS Simple Email Service IP Variations
Let’s make a small comparison between a dedicated IP and a shared IP on AWS Simple Email Service.
Pricing
The first thing is pricing. When you want to get a dedicated IP, you must pay for this IP address and Amazon SES. As I explained in some of my other lectures, you need to pay around 24 dollars for each dedicated IP address.
If you go to any SMTP services, you will see that you need to pay for this IP address when you want to get a dedicated IP. So this is the first difference.
Cons of AWS SES Dedicated IP Address
Now to make things easy for you, when you get a dedicated IP, the first problem is that you need to warm up this IP by yourself because you are the only one responsible for this IP reputation. So it would be best if you warmed it up to reach the inbox.
I get such questions every day. People claim they have followed my tutorials and created their SMTP, but the emails are sent to junk or the spam folder.
Warm Up Your Dedicated IP Address On Amazon SES
Simply the answer is that whenever you create a new SMTP or get a new IP address, you need to warm it up first before sending it to the inbox because the IP reputation score is responsible for determining if your emails will be in spam or inbox. So this is the main problem that most people struggle with when they get a dedicated IP address on Amazon SES.
Auto Warming Up Process For Amazon Simple Email Service’s Dedicated IP Address
You need to own it. What’s nice in Amazon SES or other servers like Mailgun or whatever company they offer auto warming up process.
When you get a dedicated IP address, they will automatically turn on warming up, and they will start
- Sending part of your emails using a dedicated IP, and
- The second part uses the shared IP address.
In this way, the IP will be warmed up day by day, week by week, until it reaches a good reputation so you can send only with it and reach the inbox.
Amazon SES IP Differences
Till now we have two main differences –
- We have the pricing, and
- We have the warming up problem also.
As I mentioned, you have full control, and you are only the one responsible for this IP. So maybe any small mistake can cause you to be blocklisted. At the same time, in a shared IP address where they are pre-warmed up IP addresses and have a good reputation, hence used by many people, ISPs or providers will take extra caution when they want to block an IP because of that much high audience using these IP addresses.
Benefits of Amazon Simple Email Service Shared IP Address
Amazon Simple Email Service shared IP address has no extra cost, and it’s already pre-warmed up. When you choose a company like AWS SES, you will get a very high reputation for a shared IP address.
Summarizing AWS SES IP Address Differences
I don’t want to waste much time talking about differences in details and the technical side. Just know in general that when you choose a dedicated IP, you have full control. You are responsible for your reputation, while for a shared IP, it’s already a pre-warmed IP. It would help if you had no extra cost with a shared IP, right?
Who Should Opt-In Amazon SES Dedicated IP?
So what to choose simply if you have many emails? I mean a lot, like millions of emails per month to send. You need to go with a dedicated IP address.
If you have hundreds of thousands of emails or maybe 1 million emails per month, it’s good to go with a shared IP address.
This is the main idea. You have to take care of that if you don’t send emails regularly, like every month you send this huge number, let’s say one month you send 100,000, a month you send 1 million, and so on. Then also, go with a shared IP address because this is a sign that you are not sending regularly, which may cause your reputation to decrease and so on.
Conclusion
So, in general, if you have a high volume of regular emails, go with the dedicated IP. If you have normal volumes like 1 million emails per month, go with a shared IP address.