Google Ads and Facebook Ads have been at the forefront of the digital advertising sector for the better part of the past few years. Both come with functions and advantages that are helpful to proprietors of businesses and advertising, respectively. The true question that needs to be asked is, “Which platform is best for your company?” Before we can provide a clear response to that question by the top social media agency in India, it is necessary for us to gain an understanding of the reasons why digital advertising is more important than it has ever been.

Importance of Digital Advertising

Over the past ten years, there has been a significant shift in the manner in which we conduct advertising. People are now able to identify businesses, connect with them, and make purchases from them with just the press of a button at any time and from any location because more households now have smartphones and the world is obsessed with social media.

We have evolved into picky (and impatient) customers who want to locate the goods, services, and information that we require in the quickest and most expedient manner possible. The solution to this problem is digital advertising.

Customers can locate local businesses that advertise on the internet. The power balance favours both parties. It’s a win for both sides.

Is Digital Advertising Financially Worth It?

Consider it an investment in the future of your company…

The return on investment for savings accounts at banks, investments in the stock market, and real estate can range anywhere from 2% to 20%. Therefore, for every ten dollars you invest, you will only receive two cents to two dollars back.

When it comes to advertising, you have the potential to get a return anywhere between 30 and 400 percent, just like some of the clients of Puzzle Media. Therefore, you will receive $3.00-$40.00 for every $10.00 that you put in. Sounds like a better investment, right?

Why Google Ads?

Google is by far the most well-known and widely-utilized search engine in the world. It grants access to a huge prospective audience that is searching the internet for goods and services currently being offered for sale.

There is no other search engine that comes close to competing with Google’s massive consumer reach. Our everyday vocabulary now includes the phrase “just Google it,” which means “search for it online.” This is the extent to which people currently recognise the name Google.

Google is an excellent site to advertise on if your goal is to reach a large number of people using the search engine. Keep in mind that consumers will utilise Google when they already have a specific question in mind. They go into their searches with a certain goal in mind as they type. (for instance, “Marketing Agency on the Gold Coast”)

Please don’t hesitate to get in touch with us if you have any special questions regarding Google Ads and how they could benefit your company.

Why Facebook Ads?

On the other side, Facebook has established itself as the industry standard as the social media platform site with the most users. A recent survey found that the typical person will spend more than five years of their life using social media platforms like Facebook, Twitter, and Instagram. Wait, hold on, and give that one minute to register in your mind. Do you agree that this is an absurdly long period of time? It is also worthwhile to take advantage of this resource if your future customers and clients are currently utilising it.

The purpose of running advertisements on Facebook is to bring people’s attention to an issue; that they are not aware they have or to a service or product that they are not aware exists. It is not dependent on looking for something that you are aware you require; rather, it is dependent on learning about a good or service that you were not previously aware of. A lack of marketing and lead creation, for instance, could be to blame for a company’s poor cash flow. This would mean that the company does not have enough consumers and clients. To find a solution to this issue, the user who is looking might not necessary search for “Digital Marketing Agency in India.”

Another possible scenario is if you have a problem with your back and are aware that you should definitely schedule an appointment with a chiropractor; yet, an advertisement for a chiropractor suddenly appears on Facebook. Yoga To Alleviate Back Pain… Although it is a distinct service and produces different outcomes, you feel compelled to investigate the possibility of using it.

One further important distinction is that the targeting options are significantly more specific and granular. When you’re configuring ads, the ‘interests’ option takes into account the pages and groups that we like; the events that we go to, and the groups that we are members of. In a word, Facebook is able to determine; what we enjoy and what we do not enjoy based on the actions; that we take while using the network. You can also target prior consumers, build audiences who are similar to your previous customers, and do a lot of other things. To reiterate, if you have any questions pertaining to Facebook Ads, kindly send us a message.

Difference Between Google Ads and Facebook Ads for Business

Take a close look at this comparison between the two different platforms in this image…

There is no right or wrong answer to this question; however, digital marketing companies that have been in business for at least ten years; and have more than that in marketing experience; generally know what will work better for a business and can advise according to key objectives, budgets, services, and products.

To put it more simply, how to figure out whether your company should use Google Ads or Facebook Ads for advertising; You can locate new consumers who are looking for your services with the assistance of Google Ads; and you can reach potential customers who have a requirement; but might not be aware of it just yet using Facebook Ads.

There are a tonne of advantages to marketing a business with Google Ads and Facebook Ads. Both of these advertising channels are quite potent and can accommodate virtually any kind of company. How you want to be perceived by the customer is an important consideration in making this choice. If need any help connect with the topnotch facebook ads agency in India to guide you in a better way.