The estate agents board has been a powerful marketing tool for quite a long time and some argue. That they’re an essential tool for selling or renting your home, while others do not agree.
With the rise of marketing via the internet is there still an opportunity for old-fashioned estate agents’ boards even in this digital age?
With the increasing popularity of social media and the rise of more people than ever searching for properties on the internet, it is imperative to make an improvement in the effect that this type of estate agents board marketing can have.
Estate Agent Board Regulations
The process of advertising available properties for sale to attract the attention of prospective buyers and tenants is challenging. The right-for-sale boards for estate agents designed can be helpful.
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They can show the properties you have available, and showcase your company’s colours and logo. To assist those who are interest in linking the property with your letting agency.
They are also subject to stringent rules, but. This guide will help you learn more about these regulations and how they affect your estate agent’s design.
What Are Estate Agents Boards?
Corrugated signs are made of plastic locate outside a home which is available for rental or for sale. They are usually attach to fences or walls of the property in order to announce to the public that a house is available for sale.
The signs typically have letters like ‘For Sale, ‘To Let’ and ‘Sold’ in addition to the name of the estate agent as well as logo and colours. They’re a fantastic option; the estate agents can advertise the properties they have available in their region.
Are There Rules That Govern The Estate Agents’ Boards?
When you design a sign it is essential to be aware of the regulations and rules regarding the display of board for 6-sheet poster printing. These are laid out within the Town and Country Planning (Control of Advertisements) (England) Regulations 2007 the full law can be found here.
We’ve Put Together A Selection Of The Most Important Rules To Keep In Mind.
The Boards Can Be Only Put Up On The Building They Connect To
It’s an obvious idea, but you should only up the estate agent’s signboard on the property it is attach to. This will stop anyone from postings on houses in the vicinity.
Only One Board May Be Display For Each Property.
It’s not possible to overload one property by using multiple boards. This is unless you’re advertising multiple flats within a complex. However, it’s best to consult with your local council to determine the rules they have on this.
Signs Must Be Removed Within 14 Days After The Letting Has Been Agreed Upon
If there is an estate agent’s board that is on the property it is available for lease. The board must be taken off the premises no longer than 14 days after that the tenants sign their lease.
The Board Must Not Be More Than 0.5 Square Metres
Estate agent size guidelines as well. If your “To Let board or For Sale’ signage is display on the property open for sale. The biggest signage that you can up is 0.5 square meters. If you’re advertising the commercial property, this could be as large as 2.0 square metres.
What Will This Mean For My Estate Agent’s Sign?
Because of these rules regarding size and content, you’ll need to think about the images and content. You’d like to show on your boards prior to deciding on your layout. So you’ll be able to maximise your space.
Here Are Some Design Ideas:
Do Not Use Too Many Images
Although images can grab the interest of prospective purchasers and tenants, it is important to shouldn’t have to use them excessively. Choose a logo that represents your company and maybe a background with a text overlay.
Make It Simple And Concise With Text Messages
If you’re able to only use just a few words it’s possible that your point of sale won’t get convey. Utilising too many words, you’re at risk that people passing by don’t get the message. Simply state what the status of the property is currently, and include your business name and contact information.
Stay True To Your Brand’s Colours Stick To Your Brand Colours
Colour is a way to draw attention when they see printed marketing. Let them associate your estate agent signs in the UK with your logo by picking colours that reflect the logo of your business and signs for your premises.
Here Are The Reasons You Should Consider Putting Up A For Sale Board:
In the first place, If you’re looking to sell your house fast and for the most profit Without a doubt. It is essential to demonstrate that you’re motivate and determined to sell your house.
This is not just crucial for the seller, but as well for the estate agent representing you (there’s nothing more frustrating than an estate agent signing boards working for a buyer who appears to not feel motivate).
A Crucial Tool
In order to effectively market your company, you require all the marketing elements to be in sync to create a strong brand. The board itself is the driving force behind traffic to your site and also leads. That can be direct to your office by showing your phone number.
It shows the property of interest, so you can be sure that the prospective buyer has actually seen the property in person. It also makes this more appealing than one that is straight from the internet.
Display Your Dominance
The presence of a variety of boards from the same company, tells people. That you’re the “go-to person” for selling or buying the property. It also acts as a mass marketing tool for the local community.
As agents, it is essential for us to stay engaged and collaborate together with YOU making use of all the tools to obtain the highest price within the shortest period of time.
In the absence of a formal board, you’re indicating to prospective buyers that you’re not interest in selling and possibly losing the top potential buyers … Can you understand that?
- A significant proportion of buyers drive into the area or street they would like to live in and immediately search at For Sale boards. Would you be shock if you pick your next home using this way?
- If you view the situation from a buyer’s viewpoint when they step onto the street, we would like them to focus at once on your property and not others. There’s nothing more embarrassing than the potential buyer trying to locate an apartment and then discovering something else that takes them off the street, or even worse, they spot an adjacent property that is for sale.
- If you consider it, this could also apply to prospective buyers who have met with or already visited the property online – we would like the potential buyer to be able to locate the property as soon as they can.
- It’s not a surprise that if a potential buyer isn’t able to immediately look at your home because there are no estate agency boards then you are at risk of them not seeing your property and focusing on the next property available that’s on their wish list.
- It’s also crucial when it comes to the appointment for viewing that the prospective buyer is drawn to your home only when they walk by your street – you don’t want them to be sway in this stage by other distractions that could be negative for them.
- Another, and very crucial aspect is, “is the seller really commit to selling? This question is frequently ask in the absence of a board in place. A good buyer will only make an offer on a property if the seller is truly determine to sell. It’s one of those factors.