Google Ads has more than 259 million unique visitors and 4.8 billion daily interactions. Extraordinary figures, right? The truth is that the excellent alternative for companies to reach their target audience is to use “Google Ads” over the years.
And by using this platform, good numbers are achieved about the expansive reach obtained from people – say, potential customers – who visit Google and who sooner or later end up clicking on an ad.
Campaign types in Google Ads
Before explaining how you can choose the type of campaign for your company. It is essential to know what the main types of movement on the platform are:
One of the most used within the search network. The ads will allow you to show your company’s products or services when users are searching for a term related to some of your keywords in the search engine.
During every second, there are an average of more than 63,000 searches on Google, which will help your business and services gain high visibility. Also, you have a tool known as “offer adjustments,” which will allow you to manage a better schedule for your publications.
So, if an ad runs between 8:00 am and 3:00 pm, it would be ideal for running ads during those hours.
#2Display
Known as “The Google Display Network,” this option is defined as the ideal way to find your right audience. With good targeting options, potential customers can strategically see your ad in the right place at the right time.
But be careful. There are two types of display: Native and Smart (SDC), that different store details:
- Native: You will find new clients or interact with the ones you already have through audiences. Thus, lookalike audiences and in-market audiences will help you better target your ads to potential customers with the necessary characteristics and indications that they may be interested in your product. Similarly, you can use data such as remarketing lists that will help motivate those people who left to revisit your site.
- SDC (Smart Display Campaign): A widely used alternative is the use of automatic targeting, as it finds high-performing audiences based on your existing audience and your landing page. You will be able to identify which audiences are the most suitable for your ads. Similarly, automated bidding can adjust your bid to help you achieve your return on investment.
It is important to note that Display Network ads may be shown on third-party websites like YouTube or Gmail. Likewise, in mobile applications where advertising has been accepted through Google Ads.
#3 Shopping
Google Shopping is a highly ranked alternative for those with an eCommerce website. Its main objective is to show advertising formatted with title, product image, carousels, price, and store on organic searches.
To enforce your usage, you’ll need to submit a feed of your products to Google Merchant Center and then set a daily budget and CPC bid. Once this is done, your products will appear on the Google Shopping platform.
As a recommendation to always be ahead of the competition. It would be nice if you added a promotional code to your products or buy the services of the best SEO Expert in Dubai With this, you will quickly gain people’s attention and increase their desire to obtain a product at a low cost.
#4 Video Advertising Campaign
Video ad campaigns do a great job of improving your brand positioning and driving traffic to your website.
- In-stream video ads:
It is the most common form of the video ad, a linear video played before, during, or after another video. The SEO Agency in Dubai makes the announcement and can choose a format so that it is mandatory to see it before if they want to access a video or skip the ad after 5 seconds.
- Outstream video ads
These ads typically appear on partner sites and preferably on mobile and tablet devices. In addition, they stand out for expanding your reach beyond YouTube and thus being able to increase your brand awareness.
- Discovery Video Ads
This type of ad is usually used when you want to promote a video in places of discovery, such as related YouTube videos and when searching or on the platform’s main page. karakalem çizimleri
- Bumper Ads
Like in-stream videos, this type of ad lasts a maximum of 6 seconds and must be seen before accessing the video we want to see on YouTube or another site.
- Sponsored Cards
Cards are superimposed messages on the main video and are used to promote content related to the tape so that people can stay hooked on a single channel and review all its content.
#5 App campaign
You are designed to increase the traffic of your mobile application. The main difference compared to other campaigns is that you will not need to design individual ads with this one.
How to choose the type of campaign in Google Ads according to your objective
Search Campaigns:
Being one of the most used, increased sales and the appearance of more potential customers are guaranteed. In addition, to configure it, you will only need to write text ads and select words. With the latter, the segmentation will be very specific and will reach more people looking for your company’s products and/or services.
Natura is an internationally known brand. To launch their ad on Google search, they made a short text that mentions that their products can be purchased SAFELY with a credit card.
Display:
With image ads on websites, we can capture the attention of potential customers by applying a visually appealing call to action to generate sales and registrations. The ads you make must be easy to remember so that people know about your brand.
Finally, you could expand your reach beyond search results to target ads based on people browsing other websites and apps.
In the most well-known newspapers in Peru, these types of things are usually given. At the top, there is an advertisement related to Semrush on reaching the first three positions in Google.
Video:
Video ads will consider buying your product faster if you make an attractive audiovisual material that is always action-oriented. These ads are also designed to drive conversions or get users to purchase your website.
On YouTube, it usually happens that you are watching a video, and next to the “related videos,” you see advertising for something related to something. If we click on this ad, you will reach Wong’s website to buy Gillette products.
Shopping:
This type of campaign is ideal for you if you are a retailer. However, when you want to sell your product inventory. If you are a store owner, local inventory ads can also promote products available in physical stores.
Let’s take these laptop ads as an example. We can see the products of various chain stores such as Ripley, Hiraoka, or Coolbox. It was only necessary to place the word “laptop” in the search engine to come across this ad. And the best thing is that we not only have the model of these laptops, we also know their price.
Applications:
App campaigns will attract new users to your app and increase sales within your app. For this type of campaign, information from the application is used to automatically optimize the ads in search. Just one campaign will show your app on Search, Display, Play, and YouTube.
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