If you know the first thing about real estate agent good bio, you’ll know that they’re important. Like, really important. If you have one and it’s good, it can kickstart your entire real estate career. If you have one and it’s bad, well… it’s better than nothing, but you’ll want to polish it up as soon as you can. If you don’t have one at all, then you’re missing out big time!
We could go on talking about the importance of a good bio in real estate for hours, but the bottom line is this: it’s really important to write your bio well. If you don’t, you’ll be missing out on the crucial bonuses that having a good bio net you. There are a lot of facets to writing a good bio, but the one we’re going to be focusing on today is a personal connection.
Here’s the thing; your bio can be really impressive from a professional point of view and still fail to draw in clients. No matter how many professional accolades you list, how much experience you claim or how great your sales numbers are, a bio that is overly cold and impersonal isn’t going to be of particularly great interest to potential clients. So how do you make it interesting in this way? Let’s find out!
Building rapport with clients
If you’re going to successfully utilize your bio as a way to get clients, you’re going to need to connect with your clients on a personal level, building rapport in their eyes before you’ve even met. There are a number of ways in which you can do this, but today we’re going to be focusing on the most straightforward methods we know. Let’s get into it, shall we?
Mention your hobbies and interests
As we’ve discussed in other articles previously, one of the best ways to build rapport and lay the groundwork for a genuine personal connection with clients is to make sure to add mention of your hobbies and interests to your bio. Whether you’re an amateur photographer, a passionate nature enthusiast, or an RC model builder, there’s a good chance that you have something interesting to say about yourself!
Adding personality to your bio in this way serves to give the client something to latch on to, some common ground upon which to stand. Even if your hobbies are somewhat niche or uncommon, the simple fact that you have hobbies will instantly give you an advantage over other real estate agents who fail to mention their hobbies in their bio.
It never hurts to add other fun facts about yourself, even if they don’t necessarily constitute a hobby. Whether you’re fascinated by naval history or love watching fashion shows, these small details will undoubtedly serve to humanize you in the eyes of the people that you plan to serve, possibly even making the difference between a client gained and a client lost.
Use a unique writing style
Another somewhat more subtle way to preemptively form personal connections with clients is to develop your own unique writing style and use it when writing your bio. It’s a small detail, but having a distinct and engaging literary style is a great way to make you stand out from the crowd and help potential clients get to know you before meeting you.
There are plenty of ways to add stylistic flair to your writing. One of the best ways is to use descriptive words in place of common, boring ones. Instead of writing good, write exceptional. Instead of easy you could write with ease. Little touches such as these might not be the most obvious, but the devil is in the details when it comes to writing a good bio!
You can also form your own style of phrasing and sentence structure. In most cases, grammar will restrict your ability to use unique elements such as these, but there’s more wiggle room than you might have previously thought. Play around with the word order and other factors when writing; creativity is your closest ally here. As long as the final product is grammatically sound, you could gain a ton of rapport with this step alone!
Mention family and friends
One thing that you should always keep in mind when writing your bio is the fact that potential clients are just as human as you and me. They aren’t concerned exclusively with your ability to serve their best interests when you’re selling their home or helping them buy one; they also want to make sure that you’re the type of person that they’d vibe with.
People love people who love their families; that’s just a fact! Whether you’re single, seeing someone, married or otherwise, mentioning the people you love most is a surefire way to get into the hearts and minds of your potential clients. It might only be a sentence or two in passing, but if your clients see that you love your family, that’s an instant bump in your rapport!
Friends are important too, so be sure to include some mention of your closest companions. Bonus points if you’ve ever helped one of these friends find or sell a property and the deal went well. If your potential clients see that you served your friends well, they might just be convinced that they want you to serve them!
Talk about why you love real estate
There are a lot of reasons why people become real estate agents. Some are after the money, others plan to achieve monumental success. Alternatively, some people have a genuine love of real estate and a desire to help clients find homes that suit them and their needs. If you’re writing a bio and you want it to track with your potential clients, that last one is what you’re going to want to focus on!
Even if you aren’t as passionate about real estate as some other realtors and real estate agents are, we trust that you share their fundamental drive to help people achieve their real estate goals. There’s no harm in exaggerating from time to time, and if the above characteristics apply to you, you might want to. It’s important that your clients see you as someone who loves real estate and related topics!
If you do have a burning love of real estate, well, there’s your angle! Just discuss the many ways in which you have helped people in the field, and how you plan to expand your efforts in the future. People love someone who is altruistic, and they’re far more likely to form a personal connection with someone they trust. Lay it on thick!
Conclusion
Now that we’ve said all we have to say, we hope you agree with us when we say that forming a connection with clients before you’ve even met them is actually a very viable possibility. It will take some careful and convincing writing, but after some hard work, you’ll be done. After that, it won’t take long for the clients to start steadily wandering into your office asking for the real estate agent with the great bio and (if you include a picture) the smashing good looks!