How to Diagnose Drops in Organic Traffic – Suppose you are working on SEO and you have a site for your business. In that case, there is more than a single time where you experienced a significant drop in organic traffic—knowing why this drop is essential as SEO Hobart services can help you recover from the decline.
Therefore, we are planning to speak to you a bit while performing a couple of things impacting the site leading to the loss or drop of the organic traffic and whatever you plan on performing for diagnosing the possible issue and whatever is going around with the specific site.
In our post today, we will start sharing a few detailed thoughts that would help you assess the decline of the organic traffic of Google and determine whether it is possible to begin reversing these losses. The advice here is based on a decade of experience to help the site owners to start changing and diagnosing the decline of traffic wherever possible.
-
Google Search Console
Inspecting the Google Search Console account is the first one included in our list for an easier reason, as it offers a greater number of insights into the SEO metrics to aid you in witnessing whatever goes on with your site’s organic traffic. The Search Consoles should become the automatic starting point for you to help discover whatever took over your site’s traffic.
Google Search Console remains at the ground zero for several important details related to the ins and outs of how the site performs.
-
Know about the code of tracking
There are times when there are reasons for the significant drop in the traffic of the site in terms of the data, which remains unreliable. One of the commonest areas where it takes place is the site’s tracking code. It is due to the changes happening on the site code or the analytics plug-ins that create issues with the tracking codes, problems, and whatever is involved in the analytics reporting.
Therefore, double-checking the site’s tracking code is important before anything else to help save yourself from the risk of checking out highly problematic areas.
-
Changes to Google Algorithms
The primary thing involved with Search Engine Optimization is that Google is always transforming more than once. Reports state that Google is changing its algorithm about 600 times each year. Although most of the updates consist of minute changes, occasional, massive updates can affect the traffic and your search rankings.
It is the reason why it is important to keep abreast of the developments in the world of SEO, allowing you to witness these updates to the algorithms arriving or to help you start determining whatever you are performing once while they are being released.
-
Loss of Links
One of the primary reasons for a decline in traffic is the loss of links to the site. You might start witnessing the direct loss of traffics on referrals; however, there are a few indirect effects. Whenever your site starts losing its inbound links, it informs Google that the site is never authoritative any longer, leading to lower search rankings that lead to a significant drop in traffic; however, fewer people start locating the site if it does not rank higher.
If you suspect any link losses, then you can double-check to check out whether your suspicion is correct or not. Use tools like Ahrefs or Majestic, both massive link counters on the web, to determine the loss of connections.
It is then you should start using these tools to help find out any of the following details:
- The possible site with a massive decline in the links
- A possibility of a decline in links to a distinctive page or a group of different pages
- The possible decline in link across the specific pages present on the site, in turn, links right at other pages present on the site that suffers from the reduced traffic.
- The decline of links across the external pages offers the inbound links right to the site or the specific pages in question here.
Initially, you should get in touch with the sites that removed the backlinks even if you fail to have a long-lasting relationship with the site’s owner. Where they become sympathetic to the right situation if you send an email to them explaining the decline in traffic while asking for the restoration of the inbound links.
-
Redesign and migration of the site issues
Sometimes, the site changes for reasons involved in business, while SEO is never the main priority. It subsequently witnesses the drop in traffic if you went through the migration or redesign of the site while checking and seeing whether you unintentionally de-optimized or broke a few things present on the site in this process.
For instance, the speed of the page determines the rapid site, which is increasingly vital in recent times. Google even confirmed that the speed of the page determines the ranking factor on mobiles. Therefore, it is no surprise that page speed is the vital ranking factor leading to the slower website meaning lowered traffic and rankings.
Some issues get avoided with a lot of careful QA and planning while you experience a loss of traffic or if it becomes highly late for this. Working with your developers to troubleshoot these issues and surface every error you might have established during this process to help you emphasize getting them fixed.
-
The content of the quality
A primary thing that reduces the site’s traffic is the content’s quality while publishing. The earlier updates on Google, like Panda, have already been released for dealing with issues with low-qualities content on the site. Panda updates are targeted to prevent the site from adverse content and stop them to start appearing on the search results.
Furthermore, everyone knows the main studies showing the relation between higher rankings and longer content in SERPs. Google starts to punish the quality of content with highly rewarding content, and it begs the queries constituting the content of higher quality.
7. The Tracking Code
Are you seeing drops in your organic traffic? You may want to think about this first. Your drops in traffic can be the result of a few different things. Understanding how to diagnose them may help you prevent further drops in traffic.
Have you ever tried to diagnose a problem with a website and found it difficult? One of the tools I use to help me is called “PPC Diagnostic Tool”. This tool allows you to see how well your website is performing in Google, in other words, if there are any issues with organic traffic or if you can improve. The PPC Diagnostic Tool is available by clicking on the link below: (Download PPC Diagnostic Tool)
Have you ever wondered how to diagnose drops in organic traffic? Are you able to see why or when a particular page only has a few visitors and not many? Drops in traffic are often hard to pin down and even harder to track. Fortunately, there are tools that can track these drops and have the data you need. Today we’ll review the most important tools for diagnosing drops and spotting the culprits.
8. Google Algorithm Changes
If you’ve been following Google’s algorithm updates. You know that there is an organic traffic drop every once in a while. This is common with sites that aren’t just concerned about getting the best ranking but with keeping their audience engaged and growing their brand. While it can be frustrating to see traffic dips like this, it’s also one of the best opportunities for growth.
I want to tell you about one of the factors of Traffic. I’ll tell you about one of the factors which is very important for removing your website from the Google search. And also affecting your traffic in a negative way. Google loves this factor and it also affect a lot of organizations, who have huge investment on their websites.
I’ve been in the SEO industry for over a decade and it has never been more important to understand how Google’s algorithm changes work. Below, I’m going to walk through a process where you can gain an advantage over your competition by identifying potentially dropping keywords that may be hurting your site’s organic traffic.
9.Site Redesign/Migration Issues
Are you looking for ways to improve your site traffic? Migrating from one platform to another may seem daunting, but it’s important that you don’t give up on your website. A good place to start is by pinpointing any issues that are causing a drop in organic traffic. Below are five things to watch out for when migrating sites:
You know that site redesign or migration is going to happen. You’ve invested time and money into creating a great site — one that serves your clients well. How will your business look and feel if you don’t put time into the new design? Maybe you’ll have problems with organic traffic and miss out on potential clients. And also you’ve got clients who have already started looking elsewhere when they were promised they would get more information in the coming weeks. Maybe you missed out on a big sale because of something you didn’t notice until it was too late.
So you’ve redesigned your website, migrated your domain to a new platform, or just revamped and changed the overall layout. That’s great! But what happens when you’re still getting less traffic than you had before? Here’s a few things to check first.
Final thoughts
If you start experiencing a decline in organic traffic, we will begin to sympathise with you. It is a very risky affair since it helps reduce the traffic and, therefore. The visibility meaning fewer conversions and revenues. You should start imagining all the things where you have worked a lot to optimise whatever comes apart.
However, it might appear contrary to whatever is natural, and the ideal thing you can get done here in this condition is to take control and take the help of SEO Hobart services. But instead, you should take a deeper breath and slowly go through the varied causes present on the checklist to land at the bottom of the leading traffic woes.