I’ll admit it. I’m psyched about attending the Search Marketing Expo East conference next week! Sessions offered cover everything from up and coming to search marketing SMX East Conference techniques like mobile search to good ol’ search engine optimization. My only regret is not having the ability to clone myself so that I can attend more than one session at a time. I had to go through the painstaking task of choosing only one session per time slot. It was brutal, but I managed to narrow down my schedule to some really cool sessions:
The Search Crossover: Local, Mobile, Social
As mobile and social converge, the search landscape is becoming even more localized. In fact, local search is proving to be the driving force behind consumers’ brand preferences and, ultimately, buying decisions Creative Business Name.
In the past three weeks, I’ve had a handful of clients ask about mobile, local search, and social media. Clearly, these are all emerging trends in the industry. I’m interested in gaining more insight on how social media, local search, and mobile search can be leveraged together.
SMX Boot Camp: Link Building Fundamentals
Ever since Google created PageRank, more than a decade ago, every good search marketer’s motto has been “I link, therefore I am.” In fact, links are cited as four of the top five factors in the SEOMoz 2009 Search Engine Ranking Factors survey.
Link building is like the ugly duckling – Nobody wants to look at it and take it seriously. But link building is important! Though it may seem like a no-brainer, it’s more complicated than many realize. This session will serve as a refresher and I hope to gain some valuable insight of what’s new in the world of link building.
SMX Boot Camp: Search Engine Friendly Web Design
“I’m not designing my site for search engines” is a common designer objection to SEO suggestions. But when search engines collectively have more users than either Internet Explorer or Firefox, how can you afford to ignore how they interact with your site?
Our industry is constantly changing. It’s imperative that we keep educated about designing and developing search engine friendly websites. I expect to bring back valuable information to share with our entire team. Although I suspect we’re already doing the things we should be doing, I wouldn’t be surprised if I learn some new techniques we haven’t adopted yet.
And last, but not least…
Actionable Metrics and Diagnostics
We have hundreds of data points to track how the search engines and visitors are accessing our sites, but what’s really actionable and what’s not worth spending time on?
The most rewarding part of my job is knowing that something we’ve done actually made an impact SMX East Conference. Analytics is the only way we know how effective we are in what we do. I love analytics!
All in all, I’ll be a very busy strategist at this conference. From rubbing elbows with search engine big wigs to spying on the competition, it’s all very exciting and I’m looking forward to it! Watch for my tweets from the show