Introduction
The escalating number of mobile apps in the app store has unquestionably created a buzz. And many are being added daily. At the moment, professional SEO company practices ensure to be one of the highest trends worldwide. Not to mention, myriad mobile app developers follow this trend to get the highest pay. Considering millions of apps on the app store, it’s relatively uncommon for someone to see your app without considerate search keywords.
So, to make sure your app is visible to potential users, then here enters SEO (Search Engine Optimization). It ensures to rank your app higher in an organic search result. Moreover, SEO is highly recommended to newly developed apps. SEO efforts on making sure your app presence in search results on eminent search engines. In addition to this, SEO can come in handy for app developers. It helps app developers in the app design process and can also take their app to the highest level possible. Unfortunately, not many people identify the vital role of SEO in their apps.
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More importantly, make sure that the content/app is optimized for search engines before you head to publication, as SEO would allow your content to be easily visible. Similarly, this article covers ten essential tips that can be essential for your mobile app development.
1 – Use the Right Keywords
Initially, you need to do profound keyword research to ensure what keywords people search for the most. This step is crucial and will help you gain success if done smartly. Besides, you should analyze the mobile app user statistically. Likewise, choose the relevant keywords given the most significant assessed traffic and the smallest contest. Then wisely write your content around those keywords. To do so, there exist many SEO tools, free and paid. Perhaps the most mainstream SEO tool is Google Keyword Planner.
For instance, you want to write on “tips for app development.” Now Google keyword planner tool will let you know what phrases have been most used by people searching that particular related topic. Such as the “app development” phrase has been used the most in monthly searches, then don’t forget to use that keyword in your content to get more visibility. Thus, using the right keywords in content will help you rank your app to the top.
2 – Write Striking Content
Apparently, nobody likes to read stale content. So for SEO, it’s perhaps the most crucial tip; writing unique content will attract more potential users. No matter how thoughtfully you have carried out other steps, they will eventually lose interest in your app when you have engraved stale content into your app. However, the more eye-catching content you write about, then perhaps the more you’ll get inbound links. These inbound links are shared by people on their websites who probably liked your content. In other words, unique content will get you more mentions and more inbound links. Hence, it’ll get you a higher ranking.
3 – Include Keyword in The App Title
Meanwhile, keywords are intended to be used in explicit regions on your site or page. Perhaps one such place is the app title/page title. It’s vital that your title must include your keywords. If not, then some related keywords must get used in the title. Also, tempting keywords in the title can bring more traffic to your page. Another appropriate position can be the header of the page, where you can put your keywords.
4 – Optimize Your Image
Not only the contents, but you can also optimize images on your page. There are two ways to implement this:
1 – Image name
You can put keywords in your image name/title. One way to do this is to change your image name on your computer and then upload it.
2 – Image alt tag
The image alt tag is also known as alternative text for an image. In general, ALT tags use to label the picture or what the image is representing. The alt tag is the name that appears when the image doesn’t load properly in a web browser.
5 – Use Keywords In URL
You can also put your keyword in the URL section. More importantly, this follows the “.com” or “.org” or “.net” of your web address. To be more easily visible on Google, your URL should reflect your keywords.
6 – Use Internal Links
Use internal links to improve a page or a web app authority and ranking. However, you can visit old relevant websites and update the contents by tagging a link in between. Doing so can increase your content visibility as internal links play a vital role.
7 – Text Formatting
It’s very influential in correctly formatting your text. It cannot only improve your SEO but also would ensure a good user experience. The accompanying tips below can help you format posts or pages on your web app:
- Use H1 tags for the post title. Or comparatively a large font size for titles.
- Use H2 tags for posting the main headings.
- For an important link, use bold or italic styling on them.
- Use Shorter paragraphs.
By formatting text properly can enhance the reader experience and also help make your content very influential.
8 – Page Speed
The most compelling factor that can encourage the users to revisit your app is your page’s speed. Keep in mind; fast apps are imbued with a user prerequisite that can rank higher in search results in no time. In fact, in a search result, Google lists the top fastest pages in descending order. So, make sure your app is fast enough.
9 – Ensure That Your Site is Mobile Responsive
Considering the countless number of smartphones worldwide, that also shows most people are online via mobile phones. Thus, ensure that your app is highly mobile responsive and mobile-friendly. If your app fails to be mobile responsive, be sure to lose the mainstream of the online users. Concurrently, this can be a significant factor that can increase or decrease the number of users in your app. In addition, make sure your app is responsive for any size of the mobile screen so that numerous intelligent devices can access your app.
10 – Brand-new Content
People love new content. So, give them what they want to engage them in your in the app more often. Notably, brand-new content can drive more traffic to your app vigorously. It can be a clear incentive for them to come again to your app. Therefore, be persistent to release new content, article on a daily basis.
Final thoughts
To sum up, an exemplary SEO implementation can either make or break an app. Therefore, SEO is essential for your app’s survival. So, make sure to conduct SEO tremendously in your app and see the result for yourself. Furthermore, this article has covered the top 10 SEO tips that you can consider while in the process of app development to make sure your app stays on the top-ranked.
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