Social media metrics are the information used to determine the influence of social media engagement on marketing campaigns and income. There was a time when people used to be present in time and enjoy the things around them, specifically in the case of events. Since the invention of mobile phones and the popularity of social media, more people like to see things through their cameras and social media accounts. It means that instead of keeping the phones in bags, event attendees want to capture and share everything.
It has become a new trend which allows people to share their personal and social life as well as learn with the masses. On top of it, it has emerged as the platform for business, creating awareness and changing public opinions. Therefore, social media presence has become necessary for events too. However, that is not enough, and you should use it to track the success of your event too.
Keep scrolling down this article to get your hands on the social media metrics you can use to track the success of your event.
Top 7 Social Media Metrics to Track for Your Event
Social media is making huge differences in the life of people across the globe. It is helping them raise their voice against important causes, initiate actions, and drive campaigns of change. So, you should not take the medium lightly but use it to the fullest capacity for your benefit. Tracking social media metrics is one of the best ways to measure the success of events.
Here are some of the major social media metrics you should be tracking in your next event.
1. Engagement Metrics
The first and foremost social media metric you should track to measure the success of your event is the engagement metrics. You need to keep a keen eye on the likes, comments, and clicks on links of your social media posts to measure event success before, during, and after the event. Some organizers even hire an experiential event agency in Dubai to plan their events and organize social media campaigns that can help them maximize event success.
2. Sharing Metrics
Sharing metrics are one of the most critical social media metrics that you should be tracking to measure the success of your event. The social media users of the modern age cannot suppress the urge to share stories, posts, accounts, or mentions that they like and deem worthy. So, if you have touched an impactful cause, it will surely be shared on social media, and you can count the number of shares to measure your success.
3. Conversion Metrics
Another significant social media metric you can track to measure the success of your event is the conversion metric. If you are creating a post with some link or sharing stories that require the users or followers to take some due action, you can count the actions to track your success. If your event-related post has motivated people to follow the direction you want, it means you have succeeded in your cause.
4. Social Share of Voice
The number of times your story, post, or event highlight is shared on social media can help you get a fair idea of event success. However, if you pay more attention and track the metric of social share of voice, it will help you measure the scale of the success of your event. If renowned accounts, influencers, and people with a significant number of followers talk about your event in a positive manner, it will be termed as a social share of voice and will drive change at an advanced level.
5. Customer Metrics
One of the most common social media metrics you can utilize to measure the success of your event is the customer metric. If your event and its social media coverage have spiked the sales of your product or service through social media, it can be termed as the customer metric. In other words, tracking your social media customer growth can help you measure the success of your event.
6. Bounce Rate
Another significant social media metric that you should track to measure the success of your event is the bounce rate. Bounce rate means the users click on the link shared in your posts and stories and close it without taking further action. A higher bounce rate highlights that you have failed to keep the users engaged or win their favor. You should try to lower your bounce rate to enjoy higher event success.
7. Awareness Metrics
Awareness metrics are one of the most crucial social media metrics that you should be tracking to measure the success of your event. A significant number of events are organized for the sole purpose of creating awareness without having solid measures to track success. However, you can track your social media following growth, mention of cause, shares, and demographics of followers to track awareness. You can also hire experts from experiential event agency Dubai to launch the event campaign and then track awareness to measure your success.
Are you prepared to track social media metrics?
It will require a little technical expertise and experience. If you lack in that, you might not be able to use it efficiently. Instead of wasting your time with amateur efforts, contact professional event organizers and let the experts help you create and measure social media impressions to maximize your event success.