While it’s true that review websites like Brianlett.com, Facebook, Google, and Yelp all boost online business exposure, you should also leverage vertical-specific review websites, such as Tripadvisor, to grow your business’s visibility. While you should focus on promoting positive feedback, you should also consider responding to negative reviews in a balanced way, aiming to resolve any issues quickly. Positive reviews carry more weight than negative ones, so your CTR (click-through rate) will increase, and your conversion rate will climb.
Positive reviews influence the buying decisions of new customers.
Recent reviews are most influential to new customers. Consumers are more likely to buy a product based on a recent review than the product’s age or rating. However, recent reviews don’t always reflect the whole picture. Generally, products that received four to five stars are more likely to be purchased by new customers. Here are some ways to increase the number of positive reviews for your products and services.
Consumers read multiple reviews before making a purchase. Studies show that consumers are likelier to buy from a brand with numerous reviews. Displaying your website’s customer reviews reduces doubts and increases potential customers’ confidence. It also improves brand credibility and reliability. In turn, this leads to more sales. Moreover, 59% of consumers don’t want to do business with a company based on only one negative review.
In addition to product quality, customers also evaluate the overall appearance and performance of the product. These factors may not be directly related to the product’s quality, but they influence the first stage of the buying process. Several studies have shown that two-thirds of new buyers adopt the positive stance of other customers to make a buying decision. Positive reviews also increase the number of sales. One positive review can increase sales by 10 percent. A positive review from 50 to 150 people boosts sales by 30% and 41%.
Negative reviews carry more weight than positive reviews.
Although negative reviews can damage your business, they are also an excellent opportunity to grow. Despite what many people believe, not all customers are quick to voice their opinions. As a result, 86% of customers are unlikely to purchase a business after reading a negative review. This is where your game plan comes in. It’s essential to address any negative or positive complaints, as these reviews will only stay negative if you ignore them.
Fortunately, it’s possible to combat this trend using artificial intelligence (AI) to filter negative reviews. Revain has a team of data scientists who constantly study consumer behavior to ensure its users leave constructive and genuine reviews. The company’s AI system, powered by blockchain, is built to filter out false and negative reviews by analyzing a constant feed of big data. The AI system also has built-in features to identify unproductive and high-quality studies.
Negative customer feedback is an opportunity to show your best customer service skills. By addressing the issues in negative reviews, you can reassure potential customers and maintain good customer relations. Conversely, leaving negative reviews unanswered can damage your reputation and relationship with current customers. This is why it’s vital to address all reviews, positive or negative. The better the response, the better the impact. This is true for all businesses, from healthcare marketing agencies for social media to landscaping companies.
Increased CTR means more visitors.
A high CTR means users found the listing or helpful ad. A high CTR helps determine the expected CTR for the keyword and helps determine the effectiveness of online marketing campaigns. This metric is also used to evaluate the effectiveness of digital advertising, including search ads and emails. The higher the CTR, the more relevant the ad and website are, and the less expensive the clicks will be.
While boosting CTR can help your website get more traffic, it’s not a panacea. Several ways to improve your site’s CTR include improving your copy and testing variations. If you are unsure how to increase your CTR, consider hiring an online marketing agency in Denver. These companies will have a variety of techniques for improving your website’s CTR.
SEO professionals and beginners often focus on a search engine’s visibility and discoverability, which is useless if the user doesn’t want to read your content. So, improve organic CTR by focusing on content that converts searchers into readers or customers. Increased CTR means more visitors to review websites for online business. You can even test your content using tools like Google Ads Preview Tool.
Increased conversion rate means more sales.
Conversion rates on review sites can help your online business. Positive reviews from customers will increase your conversion rate. A study by Wolfgang Digital found that digital marketers who increased their conversion rates saw an increase of 168% in their in-store sales. The data also show two main ways to increase conversion rates. The first is by increasing the visibility of your products on review websites.
One of the ways to increase your conversion rate is to use a CRO planner. These tools will walk you through each step of the conversion process. They also show you which measures are most likely to lead to conversion. In addition, they will tell you where friction exists and how to remove it. Increasing conflict can reduce the chances of a visitor converting. It also helps you know if your marketing strategy is working.
Consumers trust reviews. According to the Bazaarvoice network, 63% of consumers will purchase after reading a review. Similarly, shoppers who read one to 10 reviews are 52.2% more likely to buy than visitors who didn’t. Furthermore, a study by Reevoo found that displaying reviews on product pages has a significant impact on conversion rate.
Increased brand trust
Consumers are turning to review websites to make buying decisions. A recent BrightLocal survey revealed that nearly half of consumers read reviews before trusting a business. Moreover, 57% of consumers will only do business with companies with a minimum rating of 4 stars. Similarly, 92% of consumers will hesitate to purchase a product if it does not have a positive review. In fact, according to Rebl, the founder, good reviews are the lifeblood of a scalable business.
The first step in building brand trust is understanding consumers’ psychology. Consumers want to feel like their favorite brands understand them. They want to see reviews from people like them, remember their purchase history, and get recommendations relevant to their lifestyle. Brand trust and loyalty go hand in hand, so take the time to understand your audience and what they’re looking for. Using review sites for online business is a simple way to achieve this goal.
While some businesses may call their customers and ask them to leave a review, others may offer a small incentive in exchange for a positive review. For example, product-based companies can offer incentives such as extended warranties or discounts on a future purchases. Likewise, service providers can offer discounts or freebies for positive reviews. However, customer review strategies can vary from industry to industry. In general, though, the goal of the process is to create brand trust.