You have a friend who is an SEO specialist, or who studies SEO. And you always are interested in what he or she is doing. What is SEO and what services does it provide?
SEO- Search Engine Optimization is a process that aims to improve the visibility of a website on Google and other search engines. It is a way of communicating with them to show the relevance of your site to their users. It helps in generating website traffic naturally and effectively.
You don’t have to pay for search results from organic search. Organic search results are managed by its search engine algorithm and they are not organized by Google’s paid ad guidelines. Organic search and SEO are like best friends. SEO brings in organic traffic.
SEO is really important; I hope nobody thinks otherwise. Search engines use specific algorithms and KPIs to lead online traffic to one site or another.
If you have an organic search strategy it means you have some interesting truths about your audience, which can help your business to prosper.
You have a business (let’s say you bake cakes) and you want to have more traffic and more visibility. So, your products can reach your audience, and finally, they will know about your cakes and they will order them.
You can find an SEO specialist or digital marketing company, but the most important thing is to understand what are they going to do with your website. And what services you should take to have the website optimization of your dreams.
That’s why you need to do some research. You have to find out what SEO services are there. Good SEO solutions will be the perfect present for your efforts and your business.
Now let’s see what are the services of SEO:
SEO provides these services: goal definition, technical site audit, off-page optimization, on-page optimization, content analyses & strategy, keyword strategy, reporting, website support, competitor analysis, and content creation.
Goal Definition
It is the hardest part, as you should think carefully about what you want exactly. You should think if you want to increase awareness of your business or increase rankings and traffic. It’s a good idea to find a professional SEO professional so he or she can walk you through the whole process and will help you to understand what you actually want after you can begin your SEO program.
Technical site audit
Imagine that the search engine is the judge and you have to make your technical components look good as an SEO site audit will look at them all thoroughly and then judge them. It should look at crawl ability, indexability, and user şişli escort experience.
The first one is for checking if the search engine crawler can find and access your website. The second one checks if your pages are indexed in the search engines or not.
And finally, the last one checks if your pages load quickly or not.
Keyword strategy
Keywords are the key. What do you think your audience will search, and what keyword will he or she use? It is not the easiest task, that’s why it requires a deep understanding of your business and also the behavior of your users.
The result will be a targeted keyword strategy.
Content analyses and strategy
Your content should be high-quality. It will give your website the authority which is necessary to drive organic traffic.
After deciding on your keyword strategy, you can start content strategy as the above-mentioned will help you with that.
On-page optimization
If you have the content with keywords and the themes that you wish to rank you are ready for on-page optimization. It includes title updates, engaging images, optimizing page layout, etc.
Off-site optimization
Not only factors inside of your website affect your ranking. You should think of outside of your website factors too. A number of backlinks from other authoritative and trustworthy websites matter as well. Also from Google Business optimizations, review site optimization, etc.
If you have great content and off-site optimization your website’s optimization will be increased.
Reporting
You spend so much effort and it is natural that you want to see the result of your efforts. KPIs reporting and tracking give us the chance to know the results. You have to choose experts in this area as there is a lot to monitor and also, there are a lot of tools which do not have an equal result, so a good professional will be a great help here.
Website support
You can be in this situation when you need to be sure your new content is added and also, and optimized website support can be a great help here. Also, they are a great help with implementing SEO recommendations.
Competitor analyses
There is no victory without analyzing the opponent. It’s good to know about your website’s rankings and traffic, but you also have to know where are you on the list of your opponents. As your goal should be to be ahead of them. If you see that your competitor is ahead of you consider investing more effort in your SEO and content.
Content analysis
Everybody celebrates good content. High-quality content is what your website needs. Users can see the quality of your content and understand your attitude towards them.
Search engines like good content as well. That’s why SEO includes also the service of content strategy and content writing. The content is based on keywords. That’s why the content can be considered good if your keywords are well-used.
Content analysis is giving us the chance to understand if we have the right content for our website.
Now, you have to think about how to find companies that will provide SEO services. Digital marketing company in Dubai suggest a whole range of services which includes healthcare SEO services, medical SEO, etc. The best SEO company in Dubai has all the things that premium digital marketing companies can suggest.
When hiring an SEO specialist or company, pay attention to all the details, as the fate of your website is in their hands.