In the U.S. Amazon marketplace, there are over 30 categories with hundreds of millions of products in each. And while those numbers may seem crazy, what’s even crazier is that the vast majority of items that have sold at least once on Amazon are given a special ranking called the Best Sellers Rank (BSR).
But what is the rank of the Best Sellers? What does that mean for your FBA business on Amazon? In this article, we’ll talk in-depth about what the BSR is and how knowing how it works can help your business.
What is Amazon BSR?
BSR is determined using the number of hourly sales of a certain product, as well as current and historical sales. BSR is unaffected by product reviews or ratings; it only considers sales rate. It effectively informs you of your product’s ranking in relation to other products in the same Amazon product category.
But the BSR only looks at how well a product sells in one category. In other words, products don’t have an overall BSR that compares their sales to those of every other product on Amazon.
But since many items on Amazon sell in more than one category, an item could have more than one BSR. Especially when you consider that almost every main category and subcategory on Amazon has its own ranking system for best sellers.
How to calculate Amazon BSR?
Although Amazon does not disclose how the Best Sellers Rank is computed, a lot of criteria contribute to it, including:
- Current and previous sales
- Price changes and promotions on products
- Products that are competitive
- Current sales trends, as well as past sales volume, have the most influence on the BSR, which is updated hourly.
The first thing to remember is that Amazon BSR is determined hourly, which means that if a product sells well, its BSR should climb within an hour.
But don’t expect it to rocket to the top of the bestsellers list
Because Amazon takes your prior sales data into account to avoid continual volatility, Amazon uses a combination of both to calculate your sales rank.
It’s also worth noting that if you sell on Amazon’s international sites, your product’s Best Seller Rank will be computed separately from the products listed on that specific site.
However, regardless of which Amazon sites you sell on, you may track changes to your BSR utilising a variety of Amazon seller tools. Amazon Best Seller Rank Trackers are available from AMZ Insight and Jungle Scout, for example.
What should be a good BSR rank on Amazon?
In general, a good BSR ranges from 1-10,000. With that in mind, a decent BSR is determined by the quantity of items in a certain category and whether or not you’re in the top ten. 5 percent, 1%, 3%, etc. of that group. Some product categories have substantially higher demand, so a product with a 1,000 BSR in two categories could have drastically different daily sales statistics.
How to improve Amazon BSR?
To summarise, you must sell more things and outsell your competitors! Your BSR will not improve if you sell the same number of products or fewer than your competitors.
Improve your listing copy
If you want to boost your product’s searchability and conversion rate, you should work on optimising your listing using relevant keywords and enticing language.
Competitive pricing
Create a price plan for your products. If you price your products properly within your category and in comparison to the competition, you will ultimately sell more things and increase your BSR.
Enhance your listing images
Because a buyer cannot see or touch your product in person, your product photos will assist you sell it. Make sure your photographs are of high quality and can help highlight key features and benefits. Better pictures = increased conversions increased BSR.
Include a video with your listing.
Images help market your product, but a product video takes your listing to the next level. Video is the closest thing to a customer actually experiencing your goods in person.
How to become Amazon Best Seller?
The Amazon Best Sellers Rank does exactly what it says on the tin: it ranks products based on their sales performance, with the BSR calculated using both historical and recent sales data.
Even though it is that easy, you should still try to make consistent sales because the Amazon Best Sellers list is updated every hour.
Which begs the question: how can you sell more on Amazon?
Your listings are the best place to start.
After all, Amazon looks at the different parts of these listings (product title, photos, price, keywords, product description, etc.) when deciding who gets the Buy Box, which is a surefire way to boost sales (read more about that here). So, it’s very important that your listings are optimised in the right way.
You shouldn’t just write your product listings with Amazon’s algorithm in mind, though. Getting a potential customer to the product page is only half the battle.
More specifically, you need to use these listings, especially the descriptions and pictures of your products, to persuade shoppers to buy from you.
In fact, a good product description and high-quality pictures can make a big difference in how many people buy.
Getting more reviews from customers can also help boost sales on Amazon, which will improve your BSR.
When you list your products on the marketplace, it’s also important to choose the right category from a housekeeping point of view.
Conclusion
While having a high best seller ranking will not get your products in front of more buyers, it may help you convert more.
If Amazon acknowledges your product as a best seller, your customers will be more likely to trust you.
However, if you want to be a top best-seller, you’ll have to increase your sales on your own.
With Amazon as the dominating search engine for product discovery, it’s critical that you do everything you can to enhance your ranking in relevant search results.
One of the many elements that can influence this is your Amazon Best Seller Rank.
This can be accomplished through a combination of excellent keyword research, improved product listings, and eye-catching product photos.