Athleisure, an appropriate abbreviation for the words “athletic” and “leisure,” refers to workout clothes that people can wear in non-sports venues. The athletic sector has grown by 42% over the past seven years, and by 2026, it is anticipated to reach more than $250 billion. Fabrication of textile technology, sports beauty trends, and fitness movements have been the foundation of a successful athletic organization.
Combining functionality with minimalist design, women activewear has played a significant role in revitalizing the sport in the fashion scene. The trend, which supports “transformation” times with leggings and other yoga pants that can be worn anytime, anywhere, goes viral and ultimately leads to premium and luxury products. Indie brands, such as Alo Yoga, Vuori Clothing, and Epoque Evolution disrupt the distribution model and record a niche in this category.
Athleisure and street fashion were two different things in the past, but some time ago, almost in 2018, they were merged by some sportswear manufacturers, such as Luluemon, and people loved it to continue the trend forcing other brands to follow the steps. According to the Global Athleisure Market Report from Allied Market Research, sports are still growing. In 2018, the sports market size was estimated at $155.2 billion, and by 2026, it is expected to reach $257.1 billion.
According to the NPD Group, everyone from Nike to Primark to Eres has introduced sports lines to generate revenue for the $44 billion markets (US). For many accounts, he was running the signature practice of the 21st century to date. This expression comes from the reduction of “sports” and “recreation.” During his imprisonment this year, Gymshark achieved great success:
US sales rose more than 150% annually in July and August
U.S. sales increased 856% year-on-year in the first week of July alone. The fundamental reason for this merger has to be the influence Instagram influencers have over people.
But it is not the only reason. It is one of the many reasons that are discussed in detail below.
Innovation
The trend of activewear has a lot to do with creation as much it has to do with fashion trends. It was thought to be innovative to make something with activewear.
New synthetic fibers have made products like spandex more flexible, durable, and washable than natural materials. Also, with the right clothing sample, athleisure designs are fashionable and purposeful.
Influencers:
Athleisure was very popular in 2016 when the leading influencers Beyoncé and Rihanna, introduced sports to celebrities, with the help, respectively, of Puma and Topshop, using Instagram as a means of commercial success.
Today, in 2021, the Beyonce sportswear industry Ivy Park is one of the most followed brands in its Instagram category, accompanied by other influential brands and celebrities such as Flextics and Doyoueven.
Comfort and laidback style:
While sportswear is for sports and exercise, athleisure wear can be worn anytime and anywhere. For the same reason, wearing athleisure has attracted several people and not just fitness enthusiasts. Wear them for fun, on the street, and just for dinner.
No one can look you in the eye. Functional clothing is durable, odorless, and has no wrinkles. Therefore, most people are wearing them, and many products are productive.
Weather adaptive:
Wearing athleisure is suitable for any weather. It’s perfect for summer as sportswear is already absorbing sweat. It removes any moisture away from the skin and keeps your body cool and dry. Sports fans like to wear hot clothes when it is hot.
Similarly, athletic coats or hoodies aim to keep your temperature in place. Fortunately, the $1 billion market creates the most versatile clothing and weather forecasts.
Denim vs. athleisure:
Athleisure is guilty of stealing a large portion of the denim market. Levi’s had to reconsider their iconic image. Tim Higgins at Bloomberg shared some details on how clothing manufacturers like Levi’s tried to adapt to the yoga pants season.
However, the denim market is booming again but not with Athleisure money. Sportswear will retain its place in the fashion industry and will continue to grow its muscular arm.
Athleisure at work:
It may not be an unusual question as many employers are right about it. Most people do not wear a tie, and it looks neat in modern offices. Many employers welcome a light athletic shoe with a tee-fit muscle. You can find the practice in modern offices that are closely related to advertising and the media.
Steve Jobs has been one of the top business examples of casual wear at work. The denim shorts and meeting slippers were extreme, but he taught many of his fans to challenge common sense in business.
There were reports that there was a decline in the sale of athletic clothing. There is no indication that a sports customer is spending his money on other shoes and clothing,” said Matt Powell, senior advisor to the NPD sports industry. I am often asked if the hobby shell will explode anytime soon; “the answer is no.”